Process

How I work

First, I Listen

Great solutions start with listening and clear goal setting.

I adapt my processes easily and often, as no two projects are the same.

Fast & Good

I often hear clients appreciate how fast I can get things done, but they also praise the quality.

With over a decade of experience, I learned how to deliver efficiently.

Versatile

one stop shop for all your branding needs, all from a single point of contact.

No communication overhead, maximum convenience and efficiency.

Strategic Partner

I’m an experienced strategic thinker who can help you zoom out, see the big picture and think through complex challenges.

My Identity Creation Methodology

While the process is not always linear, this structure serves as a helpful guide:
1
Choose
the Right Target

“You can't hit a target that you can not see”

A deep dive deep into your brand to figure out what will catch the eye of your dream customers and make it crystal clear what sets you apart from your competition.

2
Distill
The Brand Essence

You’ll be presented with multiple concepts in form the of style-scapes, which are a collection of visuals that include colors, typography, textures, and images.

This is done before designing, so we can ensure we're on the same page.

3
Craft the identity
& Forge the Symbol

After we've chosen the direction that perfectly captures your brand's essence, it’s time to unleash the creative powers to craft a complete brand identity and forge the symbol for it.

4
Refinement
& Polish

Perfection lies in the details.

After receiving your feedback, it’s time to polish the work until we've nailed it down to every last detail.

5
Style Guide
& Master File Handoff

The goal is to make sure that your brand identity is consistent across all mediums.

In this final phase, we'll create a blueprint, a comprehensive brand style guide you can follow for all future marketing materials

6
Touchpoints
& Application (optional)

Understandably a brand is more than just a logo, font, or color scheme.

It's the embodiment of your company's values, personality, and mission, and the sky is the limit to what we can apply it to.

Got an idea brewing?

Let's explore if we're a good fit to make it happen.

Get in touch, you have my details below.

Reach out if you're ready to

Clarify
Your message
& positioning
Connect
with your
dream customer
Build
a brand of
meaning & substance
Outperform
your highest
priority goals