The Argonauts
Project Year
2020-2021
Business Size:
20+ Employees
The Argonauts create a space for conscious leaders to connect, share and grow.
They unite, inspire, and empower diverse leaders from across the world to embrace difference and act with integrity and courage, developing themselves and their organizations.
Specialties:
Executive Education, Peer Exchange, Personal Development, Transformational Leadership Development, and Conscious Leadership
Website - *developed in house by the Argonauts team
- Launch General Brand Update as a version 1
- Prepare Brand Update for version 2 of the identity
- Help Organize and develop sub brands in parallel
- Launch New Website incorporating the new style and new services.
Brand
- Brand values exploration exercises
- Brand System Map
- General Brand Guide
- Graphic assets
- Imagery Exploration
- Multiple logos / brand guides for brand and sub brands
- Web Design
Logo Clean Up
We needed to modernize the existing logo, without loosing the essence, so after exploring several type and symbol variation options, we decided to go with the following.
Style Guide
Custom Icons
Motion Design
Typography Applied on
Documents & Social Media
Workshop: Imagery Exploration
Goal:
establish a unique visual language, explore core value concepts and how to express them
We mapped different directions with keywords, black and white only first, to fully focus on ideas and textures
We used a "dot voting" exercise with the core team to decide on the nuances. It's a simple exercise where each person gets dots they can allocate to their favorite direction, stakeholders get more points to vote, having a stronger say in the process.
Website
Website Details
Website Details
Workshop: Users & Brand System Map
Goal:
Define brand system, characteristics, common points & differences
1 - Main Brand Personality Workshop
We pinpointed the core traits that make up our brand personality. This clarity helps us communicate consistently, craft impactful marketing, and stand out from competitors.
2 - User Grouping Workshop
We grouped users by their memberships and interests across the site to get a clear read on their needs and behaviors. By tailoring experiences to these insights, we boosted engagement and satisfaction.
3 - Sub Brands Grouping Workshop
Our sub brands were grouped to organize and differentiate our products or services within our brand portfolio.
4 - Sub Brand Exploration Map Workshop
We mapped each sub-brand within the broader system to clarify its role and relationship with others in the lineup.
Sub Brand 1
Channel
Book
Sub Brand 2:
Channel and Podcast
Sub Brands
additional, external sub brands,
collaborations of the Argonauts
Sub Brands - additional
internal:
within The Argonauts
Brands Applied
