Green Mining Dao
Project Year:
launch 1 - 2021
launch 2 -2022
Business Size:
Startup
(1-10 employees)
greenminingdao.io
Launch 1
Goal:
- attract lead investors
- launch proof of concept
- secure initial funding
We needed a technical, sharp look to accomplish these goals
Launch 2:
- expand to B2C
- prepare the brand for a public sale
We expanded the brand towards a softer, nature focused identity, while keeping some of the old elements.
Launch 1
- brand identity
- website
- pitch deck
- custom icons
Launch 2
- website update
- extend brand identity
- scale identity
- NFT project
- additional marketing material
The goal of the first launch was to attract lead investors, secure initial funding, and launch the proof of concept facility
Imagery and overall feel
Dark, techie, precise.
Key illustration
A quick visual representation of what we're building, showing the owners that each have a piece of GM, with the ability to vote.
custom icons
for the first launch
brand imagery
and illustration style
After securing the initial investment, it was time to expand to a broader market, expanding the brand from a highly technical product to a more consumer friendly image, while keeping some of the previous elements.
launch 2
the new look and feel
the updated icon set
website details
home page and articles
with custom illustrations, brighter and blending with nature in some cases.
website details
GM 3
Next facility to be built
Teaser mockup with it's own GM style logo and facility visualization with the fact sheet.
business cards
we kept the darker feel for the insiders, team members, and investor areas
we also generated custom high quality, GMD branded ai avatars for each team member and core investors, which resulted in successful social media campaigns, spreading awareness, generating buzz.
Each member update received a lot of impressions, overall bringing in several new investors.
social media post templates
