Green Mining Dao
Project Year:
launch 1 - 2021
launch 2 -2022
Business Size:
Startup
(1-10 employees)
greenminingdao.io
Launch 1
Goal:
- attract lead investors
- launch proof of concept
- secure initial funding
Launch 2:
- expand to B2C
- democratize investing in sustainable BTC mining
Launch 1
- brand identity
- website
- pitch deck
- custom icons
Launch 2
- website update
- extend brand identity
- scale identity
- NFT project
- additional marketing material
The goal of the first launch was to attract lead investors, secure initial funding, and launch the proof of concept facility
Imagery and overall feel
key illustration
custom icons
brand imagery
and illustration
After securing the initial investment, it was time to expand to a broader market, shifting the brand from a highly technical product to a more consumer friendly image.
launch 2
the new look and feel
the updated icon set
website details
website details
website details
GM 3
Next facility to be built
Logo and visualisation
business cards
we kept the darker feel for the insiders, team members, and investor areas
we also generated custom high quality, GMD branded ai avatars for each team member and core invsetor, which resulted in a successful social media campaign.
Each member update receied a lot of engagement and brought in several additional investors.
social media post templates
